Agency-Client Service Agreement Generator

What is an Agency-Client Service Agreement?

An Agency-Client Service Agreement is a comprehensive legal contract between a service agency (such as marketing, advertising, PR, or creative agency) and a client that outlines the terms and conditions for the agency's services. The agreement defines project scope, deliverables, approval processes, intellectual property rights, payment terms, and other key aspects of the professional services relationship.

Key Sections Typically Included:

• Parties Identification
• Services Description and Scope
• Project Timeline and Milestones
• Deliverables Specifications
• Client Review and Approval Process
• Change Order Procedures
• Agency Team and Resources
• Client Responsibilities and Materials
• Fee Structure and Payment Terms
• Reimbursable Expenses
• Intellectual Property Rights
• Confidentiality Provisions
• Portfolio and Promotional Usage
• Performance Metrics
• Termination and Kill Fees
• Limitation of Liability

Why Use Our Generator?

Our Agency-Client Service Agreement generator helps you create a comprehensive document that clearly establishes the parameters of your professional service relationship. By defining project scope, deliverables, approval processes, and intellectual property rights upfront, both the agency and client can maintain a productive working relationship with clear expectations and boundaries.

Frequently Asked Questions

• Q: How should the scope of services be defined?
  • A: The scope section should specifically detail all services to be provided, deliverables to be created, platforms/channels covered, excluded services, and clear boundaries between in-scope and out-of-scope work. It should include quantity specifications (number of designs, revisions, etc.), quality standards, technical requirements, and whether strategic planning or research is included. The agreement should also outline the process for handling scope changes and additional work requests to prevent scope creep.
• Q: How should intellectual property rights be structured?
  • A: The agreement should clearly state when ownership of deliverables transfers to the client (typically upon full payment), which materials remain the agency's property, licensing terms for third-party elements, and whether the agency retains usage rights for self-promotion. It should address ownership of drafts and unused concepts, derivative works, pre-existing intellectual property incorporated into deliverables, and any restrictions on the client's usage (geographic, temporal, or media-specific limitations).
• Q: What should be included regarding termination and cancellation?
  • A: The termination clause should specify notice periods for both parties, circumstances allowing immediate termination (material breach, bankruptcy), kill fees for projects cancelled before completion, payment obligations for work performed up to termination, handling of works in progress, and the return of confidential information and client materials. The agreement should also address whether retainers are refundable upon early termination and any post-termination transition assistance the agency will provide.